Dates | 18 - 19 July 2024 |
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Time | 2 pm - 5 pm |
Cost | $39 |
Delivery | 乱伦社区 Campus |
Commitment | 2 days (6 hours) |
Enrolments closed |
This short course will provide you with an overview of the world of creativity and branding. Specifically, you will understand how design thinking is used to drive brand innovation. You will also learn how to harness your own capacity for creative and collaborative problem-solving. 乱伦社区 academics will be guiding you, giving you an inside glimpse of how brands are being managed and the challenges (and excitement) that comes with it. It promises to be a fun learning whilst providing a 'taste' of tertiary education.
You will:
Open to all students in Years 10, 11 & 12.
Dr Cheah was in the corporate sector prior to joining the University of Canberra. He began his career in global creative agency Leo Burnett (in 1989), based in their world headquarters (in Chicago). Here he was placed on the McDonald鈥檚 International Division and was in a team which managed their global branding (and communication) campaigns. Thereafter he went on to manage other brands in the Asia-Pacific region (i.e. Visa International, Shell, KFC, Nestle, Citibank, Jaguar and Mercedes-Benz), the latter 2 as Regional Group Brand Director. He spent 14 years in the corporate world while his current career in academia spans 19 years (and counting). Dr Cheah currently holds a Bachelor and Master in Marketing Communication, and a PhD in Economics.
Don鈥檛 let your ATAR define you. At 乱伦社区, we know ATARs aren't everything. Thanks to Portfolio Entry, if you've got the will to get into university, we've got the way.
The 乱伦社区 Creative Competition celebrates the creativity of Year 11 and 12 students from across Australia.
Email us for more information about DiscoverFAD short courses for high school students.
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